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InspirationRrrrr'sZero Waste; Facts;  Ethical Eating; FAQContact us

This is me

I used to think having a green heart meant recycling and taking my own bags to the supermarket. After seeing Craig Reucassel's War on Waste on the ABC, I realised I could be way greener! I changed some of my own habits immediately but the hardest was the weekly food shop. 

When I shopped at the large supermarkets I started to feel really terrible about all the plastic packaging. I didn't see pretty packaged food any more, I saw shelves and shelves and rows and rows of plastic heading to landfill.

I realised the prettier the packaging, the worse it was in terms of sustainability.  It's money spent on advertising and marketing and not quality and sustainability. 

The obvious solution was to shop at bulk wholefood stores and farmer's markets, which is what I started to do. But I wanted to do more and help others embrace sustainability and make it easier for them to shop greener. This led to the creation of The Green Heart Grocer.

The Green Heart Grocer

The Green Heart Grocer is an environmentally friendly, zero waste, bulk wholefood online grocer for your staple pantry items. We follow these steps in all decision making; rethink, refuse, reduce, reuse, repair, recycle.

Right now we deliver to suburbs within the City of Melville, City of Cockburn, City of South Perth, City of Fremantle and City of Canning or you can pick up your order from our home office in Leeming, or from one of our food hosts in Bedfordale, Booragoon, Mosman Park, Jarrhadale or Sampson WA. See FAQ for more details.

We hope to return to Growers Green Farmer's Market, Beaconsfield Perth WA in 2020. Follow us on Instagram and Facebook to keep up to date.

We care about country of origin and prefer organic, Australian made or fairly traded foods.

We are not perfect but we do our best and hope to help you reduce your footprint too:)

Let's work together towards a greener future for our children:)

Sam Priestly & the green team xx

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Scroll down for inspiration!



There are some truly wonderful people out there who have inspired or helped me in some way to create The Green Heart Grocer! I encourage you to check out their blogs or websites.

Here are my favourites: - ABC Craig Reucassel's The War on Waste - Lindsay Miles Perth blogger - Jude Blereau - Whole food cooking - Thanks Jude! - The Sustainable table - all about sustainable and ethical eating - Joshua Fields Millburn & Ryan Nicodemus The Minimalists - Great tips on how and why to avoid plastics - Circular Economy



Our logo is our motto

Our logo is our motto

What makes us a sustainable business...

Rethink - We think about the environmental and social impact of everything we do. We don't go for the cheapest, easiest option, we aim for the most sustainable option. 

Refuse - We ask our suppliers how things are packaged and are annoyingly fussy about how they package our orders and deliver them! We politely request no excess packaging and favour plastic free, quality bulk food. 

Reduce - Did you know 30% of the food we buy ends up in landfill? We offer small quantities as well as large quantities so that you can buy what you need. We aim for zero waste to landfill and reduce what we put into the recycling bin by reusing jars and boxes and turning any soft plastic bulk packaging into reusable bags and other projects! Follow us on Instagram and Facebook to see what we do.

Re-use - We collect jars, ice cream containers and yoghurt pails and reuse these to pack your staple pantry foods. We encourage you to return these as well as the labels, so that we can continue to reuse.  

Repair - We take satisfaction in having things for a long time and repair things until they cannot be repaired any more. If something cannot be pulled apart and recycled, it is with extreme sadness it would go into landfill or be appropriately disposed of in the case of e-waste.

    Recycle - But... we are mindful that not everything that is recyclable is recycled and this process requires much energy and resources. Some products such as plastics don't recycle well: a more realistic term is down-cycle then landfill and worse - plastics often end up in our rivers and oceans.

    So recycling is very important but remains the final option and certainly is not the solution to the war on waste!

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    Zero Waste


    Have you seen our landfills/tips? Landfill is a huge problem and we are running out of room. The waste in landfill cannot decompose. The food and green waste rot under mountains of other rubbish. As a result greenhouse gases such as methane are released into our atmosphere. Methane gas is 25 times more potent than the carbon dioxide that comes out of a car.

    Imagine everything you have ever bought. Where is it now? I'm certainly guilty of throwing plenty into landfill. Out of sight use to be blissfully out of mind. You have probably heard "there is no away". For me that sure has well and truly sunk in now!

    The Green Heart Grocer aims for zero waste. This means we try our absolute hardest not to send anything to landfill. We refuse, reduce, reuse and compost, and minimise what goes into the recycling bin, because recycling is not the solution to the war on waste.

    Follow us on Instagram and Facebook to see what we do:) We document ALL of our waste because as a business we have a responsibility to do the right thing. We would love to see more businesses taking responsibility for their waste.

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    Facts - Organic, biodynamic & sustainability

    image from:  The Archibull

    image from: The Archibull

    What do organic & biodynamic mean?

    Organic means that no synthetic chemicals, pesticides or genetically modified organisms are used in the production of a product. Organic producers are often smaller family farmers, so by purchasing organic produce you are supporting them and the local economy as well as the environment.

    Biodynamic is similar to organic in that no chemicals are used. It is a developed practice where the farm exists as a single entity without the need for outside input.  

    What does sustainabilty mean?

    Meeting the needs of the present without compromising the ability of future generations to meet theirs. 

    ”...leave the world better than you found it, take no more than you need, try not to harm life or the environment, make amends if you do.” PaulHawkin’sEcology of Commerce

    "Sustainability is based on a simple principle: Everything that we need for our survival and well-being depends, either directly or indirectly, on our natural environment. To pursue sustainability is to create and maintain the conditions under which humans and nature can exist in productive harmony to support present and future generations." [

    Sustainable agriculture is the production of food, fibre, or other plant or animal products using farming techniques that protect the environment, public health, human communities and animal welfare. 
    (Grace Communications Foundation -

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    Ethical eating pyramid

    Image credit: Sustainable Table []

    Image credit: Sustainable Table []

    Sustainable Table is an environmental not-for-profit organisation that provides Australians with the tools and information to make ethical eating easy. To the left is their ethical shopping pyramid to benefit our health and our environment. The green section of the pyramid is the best. If we can shop mostly from these sources (e.g. Farmer's markets and bulk food stores) and only buy what we need - it is better for the environment and our pocket. 

    "With between 30% and 60% of our personal eco-footprint embodied in the food that we buy, reducing your eco-footprint is not as hard as you may think. Simply by starting to consider your own consumption patterns and altering the way you shop can make a huge difference." []

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